A creative design shows you care about the impression you make on potential clients and business contacts. If you have a uniquely shaped exhibit, attendees will want to see what you’re all about. A chicken farm could table inside a rooster, cancer research groups often build walk-through organs, and other industries can take similar routes. For example, a tire manufacturer could set up shop below a giant tire made of cardboard. If your work ties to an interesting visual representation, latch onto it and never let go. Even better, add a booth or props that show what your work is so attendees won’t need Google to remember you. If you make an interesting photo booth featuring your logo, you’ll not only stick in the visitor’s mind but will also reach an extra audience when they post the picture online. So, what’s the perfect way to ensure visitors don’t forget your company? Getting your booth featured in selfies, of course! People are always looking for photo ops, even at trade shows. Plus, let’s face it, a visitor leaving a trade show with ten different keychains will put most if not all of them in a drawer to never again see the light of day. A pen with your logo could make people remember your company’s name, but they may never look it up to recall what your work is. Image Credit: popculturegeek/Flickr 3. Make Your Trade Show Exhibit Design Photo-Worthyįinding ways to stay memorable is a huge challenge when planning a trade show appearance.īranded swag is one method, but it can be hard to impress what your organization does that way. You can cover the power strip with your logo and information to make a strong visual impression. Folks stick around while giving their phones some juice. If you want to take it a step further, a charging station is a creative option. Not everyone will want to talk, but you’ll have more conversations and make more contacts when people can sit for a while.
Everyone wants a break now and then to rest their feet while exploring rows and rows of trade show booths. Keeping chairs at your exhibit helps you chat with trade show attendees. You’ll have more success if your booth attendants strike those who approach as friends instead of as impersonal business representatives. In an ideal scenario, they’ll stick around to learn what your organization is all about. They’re bored and grab only a little information before moving on. When your trade show exhibit is a simple information booth, people look for a second and leave. Many trade show exhibits focus on giving visitors information without drawing them in. You do want to inform, but the best trade show booths truly engage attendees. People will engage both while waiting in line to grab a drink and, in some cases, while enjoying their beverages. Water fountains are few and far between at most venues, so offering water is popular.Ī range of options, with drinks like soda and juice, garners the most attention. Walking around a trade show for hours is tiring and visitors get thirsty as they browse the exhibits. What only the savviest booth designers realize is that access to drinks is also sorely lacking.
TRADE SHOW BOOTH DESIGN ARK FULL
Plenty of trade show participants know this trick and take full advantage, offering food ranging from candy to sandwiches and beyond.
TRADE SHOW BOOTH DESIGN ARK FREE
So, any trade show booth featuring free snacks is an instant hit. Make Visitors Thirst for Your BusinessĬoncession stands and other places to buy food within conference centers are rare and overpriced. Check out these engaging trade show booth designs. All that amounts to is a depressing job fair display.Īpproach trade show preparation the right way and you’ll be happy with the results. You won’t convince them by making your trade show booth cheap, quick, and with minimal creativity. Did it have much in common with those career fair memories?Īs pathetic as career fairs often are, their audiences are always motivated-They need jobs! What motivation do trade show attendees have to pay attention to your business, let alone choose it over competitors? Now, think about your last trade show exhibit design.
Who wants to spend time in a dingy high school gym that looks anything but professional? While the point of the career fair is to get visitors excited about new career opportunities, you don’t see many smiles. Take a second to recall foam presentation boards, sad brochures on printer paper, pens, maybe a keychain, all on rows of folding tables. Since you’ve established a successful career, you probably haven’t thought much about lackluster job fairs…but you should! Believe it or not, those memories can help your career today.
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